Demographic
This
is a way in which people are categorised in society regarding their jobs or it
lack.
The
categorise starts from group E, which represent people who are casual/ lower
workers and might also represent pensioners or others who depends on benefits
from a state.
Group
D is a category which relates to the working class people with unskilled jobs,
typically the manual labour.
The
group C2 is a class of skilled working people, which work in skilled jobs and
probably have not large dispensable income.
Moreover,
the group C is categorise for another group called C1 and is represent the
lower middle class people which are in supervisory, clerical, junior managerial
or professional job employments and which have disposable income.
The
group B is categorise as middle class people, and represents intermediate
managerial administrative or professional job employments. People of this class
have a large amount of disposable income.
The
group A is in the top of the list as is categorising people from upper class
and which are in high managerial, administrative or professional job
employment. This type of people has a very large amount of disposable income.
From
the table which categorises this type of people groups
I
can learn who would buy my magazine and also make a reasonable decision about
the price which would be suitable and decides when I will publishing my
magazine regarding to the group of people in order to make sure they would be
able to afford it.
For
instant price of my magazine would be £3.50 per month A, B, C1&2 group and
even D group would be able to buy it as a regular readers. This are the factors
which I need to consider to make a sensible decision about publishing and price
of my magazine.
Psychographics
This
is a system which measures the customers’ beliefs and interests by gathering
psychological information which is called IAO variables and stands for
interest, attitudes and opinions. So the groups can be classified in terms
of variables such as personality, values, attitudes, interests or lifestyles.
Also, psychographics using the early research which describes consumers or
audience members on the basis of psychological characteristics, typically
gathered from standardised questionnaires. There are existing four main areas
which were subdivided into nine lifestyles.
v Groups driven by needs: -
survivors and sustainers
v Groups who are outer-directed: belongers,
emulators, and achievers
v Groups who are inner-directed: i-am-me,
experientals, societally conscious
v Groups who are outer and inner-directed: integrated.
Moreover,
the situated culture is a term which is used to describe how our situation such
as daily routines and patterns, social relationships with family and peers
groups can influence our engagement with and interpretation of the media text.
Target Audience
I had decided that my
music magazine will be created for people with music passion and interest in
it, as mostly readers I have assume that would be students and young people.
This decisions was based on research as it is proved that more young people
rather than older is fascinating in music and more addicted to it. In the
reason of that, I had focus to create my magazine more modern and recent that
it could get into young audience.
Also, I will consider
the likes, dislikes on types of magazines that my target audience might
consume, interest, tastes in clothes, branches and music types. I will present
this as “reader profile” where I will consider the branches which my magazine
might promote and been sponsored by.
In addition, I will
analyse the type of magazines in which they might be interesting in and analyse
them similarities, after considering them evaluation (on cover page, contents
page and double page spread). This would help me in creating my own music
magazine as I will be aware what I should predict and include in it, to make
the audience satisfied.
Moreover, using
quantitative I will measure the classification of the audience into the groups
of what type of target audience my music magazine will be created:
Price
Additionally, I had done some research about magazines prices and
I had concluded that average price is around £3-$4. As one of my resources, I had used
www.wiki.answer.com
Concluding,
my music magazine is aimed for people who are interested and influenced by
mainstream music genre. Magazine is aim for both type of gender and specific in
age group of 15-25, this is because I believe that young population is more
likely to be prejudiced by music and are more into it.
Also, this is the age
when people make them decisions and follow them, while music is still somewhere
in there, even if they do not realised. People associated themselves, moments,
events and even the places with a music they had heard at particular instant and
sometimes without knowing it they are like to it. This is relevant in my
opinion to the magazine I wished to create, in the reason that it is all about
the music and how it influence and affect audience.
By following all of
conventions and refereed to the audience analysis I will try to appeal to this type
of audience.
I have decided that the price of my magazine
will be £3.50 as is in between and this price is not too much and not too less.
Also, it will be affordable for choice by me specific age range group of 15-25.
As some of them might be student and do not earn money at all or will earn but
not very much.
Publishing
I have decided that I will
publish my magazine on monthly basis, in the reason that as I have research the
publishing of most selling magazine it is the best option for my magazine as it
will give the advantage of saving the money for it and help selling line in
promoting as will give more time and building the tension in audience while
they wait for next publishing.
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